Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy
Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.
Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results.
Online resources include practical implementation guides spanning SEO, paid search, email, lead generation, and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
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First method:
You can buy it from Amazon here(Paper book)
The second method:
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The free method:
If you do not like to buy and just love free things, you can download it for free after you complete one of the simple offers, which is usually a simple questionnaire that requires you to complete it, or a competition that you are asked to participate in for free.
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Note: You will not get the download link unless you complete the offer completely.
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You can download for free here (pdf format): Click Here